The times of this event are in CAT
Social and behaviour change (SBC) works! Now more than ever, behavioural science is part of global conversations, as it is fundamental to solving complex problems like malnutrition. In search of what works (and what does not!) to improve global nutrition behaviours, we often rely on evaluative data. Often, however, the role of SBC in evaluations is reduced to practitioners' success in improving knowledge, overlooking the extent to which the behaviour changed, which approaches were most effective in changing the behaviour and why. To strengthen evaluations of SBC approaches used to improve nutrition outcomes, USAID Advancing Nutrition produced global guidance that demystifies SBC for evaluators and offers practical tips for improving quality. In this session, participants will step into the role of an evaluator tasked with helping a program understand why nutrition behaviours are stagnant and work through virtual puzzles to develop a complete picture of how to conduct the evaluation.
We recommend that you visit the resources prior to attending the session.
- Measuring Social and Behavior Change in Nutrition Programs: A Guide for Evaluators
- Evaluating Social and Behavior Change Components of Nutrition Activities: A Design Guide for USAID Staff
- Tools for Designing and Conducting Social and Behavior Change Evaluations
- Riley Auer (USAID Advancing Nutrition)
- Veronica Varela (USAID Advancing Nutrition)
- Shaneka Thurman (USAID Advancing Nutrition)
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