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Learning Lab: The "Cheat Sheet" for Tracking Consumer Behaviors in Nutrition and Agriculture (in-person)
byANH Academy
Academy Week Learning Lab
Date and Time
From: 26 June 2023, 10:45
To: 26 June 2023, 14:35 - CAT (GMT+2)
Country: Malawi
Street: Umodzi Park Chilembwe, Lilongwe, Malawi

-13.953950331269, 33.79164839411

Open Full Event The Cheat Sheet for Tracking Consumer

This is a in-person session only. It won't be available online.

[Note: this session is in two parts with lunch in between ( 12:15 to 13:05)]

Times for this event are in CAT

Level: Basic




Consumer demand is critical to agriculture and food systems' impact on nutrition. A shared understanding of consumer demand, user-friendly measures along the program impact pathway, and skills to apply the data will improve outcomes for all types of programs. Fewer things slow improving nutrition outcomes than operating without appropriate data for program design, implementation, adaptation, and decision-making. In response, USAID Advancing Nutrition developed a set of activity-level metrics that practitioners can use to track and measure consumer demand. This emerging behavioural data will help to address this gap. This session begins by crowdsourcing a shared understanding and definition of consumer demand from participants. Then facilitators will guide attendees through an interactive game to determine which elements of consumer demand to measure and how to use or adapt a bank of consumer demand measures. USAID staff will lead a discussion and reflection on next steps.

  • Meghan Anson (senior nutrition advisor, USAID)
  • Shaneka Thurman (technical advisor, USAID)
  • Vivian Zhang (project coordinator, USAID) 


Note: Would you like to attend this session? Please register HERE. A survey will be sent to you via email by no later than 1 June 2023, to indicate all your preferred learning lab sessions. You can only receive the survey after you have registered.

Check out our ANH2023 communications toolkit media toolkit for useful Twitter handles, graphics and other materials. 


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