Full Title

Changing our Behaviour to Design Behaviour Change Programmes

Session overview

The vast majority of development interventions have one thing in common: their goals can be achieved only if the target groups start practicing new behaviours, such as washing hands with soap, using new agronomic practices or sending girls to school. Many development interventions fail because they are based on incorrect assumptions about why people do not practice the promoted behaviours. This session breaks the myths of behaviour change, introduces the Barrier Analysis as a formative research technique for designing interventions and presents some reflections on the organisational change needed to institutionalise effective behavioural change programming.

Learning objectives/outcomes

Know the key myths of behaviour change

• Understand the steps to conducting a Barrier Analysis and the “Designing for Behaviour Change” framework
• Know some tips for ensuring the formative research results are effectively incorporated into the intervention by the project implementation team or local partner.

Target audience

Policy makers and practitioners

Format

Presentation and group work

Level and prerequisites

Entry.  Participants should have previous experience of international development programming

 Speaker

Camila Garbutt, People In Need