How to Understand the Barriers and Motivators to Behaviour Change
byANH Academy
Webinar or Seminar
| Nutrition, Agriculture
Date and Time
From: 11 August 2020, 14:00
To: 11 August 2020, 15:30
GMT Greenwich Mean Time GMT
Country: United Kingdom
Open Full Event SBC Webinar 2


GIZ/ANH Academy webinar: How to Understand the Barriers and Motivators to Behaviour Change [updated]

Webinar #2 in our Webinar Series on Social and Behaviour Change (SBC) for Improved Agriculture and Nutrition 

(learn more about the series here)

The second out of five webinars is designed to help practitioners understand why some people do not practice the promoted behaviours (the ‘barriers’) and what could motivate them to do so (the ‘motivators’). In the course of the webinar you will be able to learn:

  • how to decide which behaviours should we promote
  • how to research the key barriers and motivators to change
  • which existing resources can make your research easier

You can look forward to plenty of practical examples, useful tips and resources that will enable you to apply what you learnt in your work. A substantial portion of the webinar’s time will be allocated to participants’ questions. The speakers include Petr Schmied, Archana Sarkar and Ann Jimerson (see their short bios below).

Note: To access this webinar, you will need to register and be logged in to your Zoom account. If you don't have a Zoom account, you can create one here for free.

About our Webinar Series on Social and Behaviour Change (SBC) for Improved Agriculture and Nutrition 

(learn more about the series here)

The webinar is part of a webinar series running through the second half of 2020. It aims to help people integrate SBC effectively into each stage of their interventions, especially in the context of agricultural, food security and nutrition projects in low-income countries. Throughout the entire series, experienced SBC practitioners and researchers share useful guidance and inspiration on a range of topics, including:

  1. SBC essentials
  2. identification of the key barriers and motivators to change
  3. design of SBC strategies
  4. development of effective SBC messages and materials
  5. effective monitoring and evaluation of SBC interventions

All webinars are in English; however, recordings with French subtitles will be available shortly after each webinar.

The webinars are an excellent opportunity for people to gain comprehensive knowledge, skills and inspiration for facilitating behaviour change in an effective way. Therefore, we encourage you to share this invitation extensively with your colleagues and partner organizations, especially those in countries affected by higher levels of food and nutrition insecurity.

Join the conversation on social media

Share quotes from the speakers, reflections, screenshots and more on social media. Use these hashtags and handles on Twitter:



Petr Schmied works as SBC and M&E consultant helping organizations identify and tackle the key barriers to change. He has supported the field work multiple agencies, including Action Against Hunger, Save the Children, GIZ, PIN and ADRA. He authored GIZ’s SBC Guide and PIN’s Behaviour Change Toolkit.

Archana Sarkar works as Advisor for Research and M&E for a large-scale food security and nutrition programme of GIZ India. Prior to joining GIZ, she worked with Johns Hopkins School of Public Health and MAMTA for their nutrition projects in India, Bangladesh and Tanzania, conducting SBC research on the barriers and enablers to positive child nutrition practices.

Ann Jimerson is a senior SBC specialist who worked for more than 20 years with a large nonprofit organization, most recently as Behavior Change Specialist with Alive & Thrive. Now as an independent consultant, she conducts focus group research and coaches teams in designing SBC strategies, often using the "how to" videos and blog entries she has created to convey behavior change methods and principles.


Cecilia Gonzalez is a multilingual international development professional with 10 years of experience in program management and technical aspects of food and agriculture. Since 2015, she has helped coordinate the Agriculture-Community of Practice (Ag2Nut), an online global community of roughly 7,500 members from 129 countries.

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