Ending poor diets is a goal linked with some of the world’s most pressing challenges, so bold action is needed from all sectors and actors, even beyond the nutrition community. As producers and policymakers improve equitable supply of nutritious food, we as SBC practitioners have a critical role to play in increasing demand for healthy diets and food. This requires expanding and refining approaches to create the desire for nutritious foods which people grow, purchase, and eat.
Proven marketing techniques from the private sector can accelerate the impact of SBC activities to better generate demand in underserved communities. SBC practitioners use many of the best practices already, such as formative research to understand the audience, but could do more with these marketing techniques, such as identifying key insights to inspire change. This session gives participants a hands-on opportunity to identify and apply insights to generate demand for healthy diets.
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