Description:

The defining essence of any profession is how it sells to the society (Odugbemi, 2018). Considered observation in many African countries is that the science of healthy nutrition sells to the professionals but hardly sell to the society. Many lay communities consume food only as a commodity to sustain life but lacks the understanding of the need for planned intake of the collection of nutrients in the food for a healthy living. Many millennials still see food-nutrition science as an academic profession, hence food-nutrition business is largely in the hands of untrained individuals. For the food and nutrition profession to make sustainable impact at the Sustainable Development Goals (SDG) 1,2 and 3, the profession must engage the millennials with business and tech intelligence. The session shall put these narratives into perspectives, X-ray case studies of disconnect between agri-food-nutrition-health professionals and their key performance indicators and arouse the audience with potential sustainable solution. 

About the African Food Research Network:

African Food Research Network (AfREN) is a registered Not for Profit (NPO) organisation in terms of the Nonprofit Organisation Act of 1997 of the Republic of South Africa. Its operation is however open to all African countries, showcasing Africa to the world and the world to Africa. AfREN is passionate about advancing the science of food from a lab-industry-trade nexus. To get listed as a food professional in Africa and join the initiative, please send an email to [email protected]; [email protected] 

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